Brain Boosting Drugs Vs. Walking: Treadmill Desk Manufacturer Urges Common Sense
There is an alarming 300% rise in the use of so called "brain enhancement" drugs by students and employees in the US driven by a will to succeed and marketing campaigns by companies hoping to exploit their vunlerabilities.
These users are ignoring two critical facts: the potential long term health implications and the existence of a superior alternative backed by solid medical evidence: walking.
Purported "brain enhancement" drugs such as Ritalin, Modafinil, and Cephalon have seen a 300% rise in use in the United States during the past decade according to the National Institute of Mental Health. This dramatic rise in use is driven by healthy individuals seeking to gain a competitive edge and boost performance at work or in school, undeterred by potential long term risks. A company based in Phoenix, Arizona is promoting a safer, more effective means of achieving these brain enhancement performance goals: a treadmill desk.
In an opinion piece published in the journal Nature several scientists and professionals are arguing for the recognition and promotion of these drugs as brain enhancers despite the potential risks of dependency and lack of long term health impact studies.
"This commentary ignores recent studies that show Ritalin to be ineffective in performance enhancement over a three year period and harmful to growth and development in children, yet somehow these drugs are now considered the magic bullet for adults? It should raise alarm bells," states Steve Bordley, President of TrekDesk, a treadmill desk manufacturer. "None of these medications can make the claim that they boost memory and cognitive abilities, increase the amount of small blood vessels in the brain as much as 43%, or reduce the incidence of stroke, dementia or Alzheimer's over the long term. But a daily walking regimen accomplishes this without any potential risks and a long list of additional health benefits as well. You hear very little about this because no one makes any money telling you walking is the answer."